AMZ Peak Guide
About AMZ Peak
The AMZ Peak application is an Amazon listing and sales optimisation tool available now in the Linnworks App Store.
Amazon is currently the world’s biggest online marketplace. There are over 40 million hits on their UK website alone daily. This tool will help you get the edge over such a competitive market help you to progress through the ranks and improve the performance of your Amazon listings.
It offers best practice advice on the listing information and allows you to look up the products you don't sell yet, identify top sellers and even find duplicates to increase your sales by linking to them - and competitor's pricing, among other features. It can also be integrated with Linnworks, to help you to evaluate and update the information you store for your items, before listing them in Linnworks.
INSTALLING AMZ PEAK
1. Once logged on to Linnworks.net, you must click on the settings icon. Once you bring up Settings, there should now be an option showing called Application Store.
2. When you click on the Application store option, a whole variety of applications should be available for you to download including Amz Peak.
3. The option to install Amz peak will appear.
4. You will now see the Amz peak logo appear on the Linnworks sidebar. However, to complete the installation process, click the generate token button.
5. Linnworks credentials would have to be entered at this stage to complete the process. Continue by entering your Linnworks account Email and Password.
6. The install button will go green enabling you to install Amz Peak
7. This pop up box confirms that the AMZ Peak application has successfully installed on Linnworks.net
8. Amz Peak will have successfully been installed on Linnworks dashboard n. It will be located on the Linnworks.net dock on the left as shown below.
9. Finally close any Amz peak tabs running and press F5 to refresh your Linnworks.net account. You will now be ready to use the application.
Connecting your Amazon account with Amz Peak couldn’t be easier!
1. Select your Amazon marketplace such as amazon.ca (Canada)
2. The access key ID and Secret Key is generated by clicking on the link highlighted in blue in the top box
3. When you follow the link, you will be redirected to the Amazon Seller Central portal. Sign in with your Amazon account and then you will be able to generate a token to enter back into the Access key and Secret Key fields.
4. Enter in your Amazon Seller ID to complete the configuration. Click Test Connection to check that the configuration is set up properly.
5. To add an additional Amazon Marketplace, click on the plus symbol.
Another box will appear below afterwards.
6. If you needed to make changes to a configuration, click edit on the screen.
This is where users can access their Amazon listings and see what the individual star ratings are for each listing. Linnworks pulls this information through from configured user Amazon accounts.
There are two main ways users can view their listings.
One way for users to view their listings is on the Linnworks Catalog option. The different sections that can be seen here are Asin, Sku, Name, Sub source, Amz peak ratings, and View.
Asin stands for Amazon Standard Identification Number. This is the unique reference number given by Amazon for each product.
Sku stands for Stock Keeping Unit. This is a unique reference number generated by a business for internal purposes only.
Name would be the full product title given to a specific product.
Sub source is the Marketplace region and Company a product originates from
Amz peak ratings refers to the star rating given by Amazon’s standards of a quality product listing
Users can also view their listings in detail by clicking on the magnifying glass
This will show the user different areas of their product listing that need reviewing and how to fix them such as the Title used, as well as areas of the listing which have achieved these standards such as Total Images.
Another method is by selecting Asin Search. Here the Asin number is entered in the Asin field and then the user selects the find button.
If the Asin number is valid, the search should return with more detailed information about the product listing. The areas covered in this seach include Points, On item, Recommended, and Review.
Points refer to a specific area of a Product listing such as Total Images.
On item refers to a product listing’s current quality or quantity in a specific area of a Product such as ‘five’ No of Bullet Points.
Recommended refers to the best quality or quantity required in a specific area of a product listing.
Review refers to whether a product listing point currently meets the quality or quantity recommendation in a particular area of a product listing.
For example, we can see above that this listing ‘Non Stick Electric Pancake Crepe Omelette Maker Frying Pan Machine’ has a one and a half star rating. It is currently thriving in customer reviews, but attention needs to be given to some other points including Fulfilled by Amazon.
If the Asin number entered is incorrect, you will get a pop-up alert message box.
The Amz Peak application is designed to go one step further and enables you to download and export these key insights as a CSV file, so that you can use this data for offline analysis and evaluation purposes later.
This category shows the user what the current best selling products in Amazon are for a specific category and sub-category.
It’s really easy to run and lots of fun!
When you launch it, you will be redirected to a screen to select an Amazon department such as All Departments or Amazon Video.
The user will either have the option to just search for a category, or combination of a category and a sub-category.
The top ten selling products will appear in your search results. The user will have the option to see a link highlighted in blue, to see the seller who owns the number one spot and their reviews for each ranking of that particular category. This is useful in learning how the leading seller has achieved this and understand what is involved in topping the charts, such as overall excellent feedback given in reviews. Users can exploit such insights to enhance their Amazon listings and rankings.
Similar actions apply when the user searches for both a product category and sub-category. Users can also download this information for competitor data analysis purposes later for improvement.
The Similar search category works in a similar way to the Top Selling Items category. It can work like Google, where you type in a keyword and the most popular link associated with that keyword appears right at the top of the normal search results.
This tool allows the user to locate ten or more best selling items based on a listing containing that keyword either in the product title or their listing description. Users can gain key insights on how top sellers of a particular keyword have achieved this success and learn how to get the best rankings and visibility.
Once the user selects a keyword and how many listings they want to view, they must select the green find button to run the search results.
For instance, if the user selects the product category Baby, and selects the specific keyword clothes, the best items that contain this keyword will appear. The word will either be used in the product title or in the product description.
Users can click on seller on a particular product to reveal full product information about a specific product.
With this particular listing, users can see that the keyword clothes do not make an appearance in the title.
However, when the product description is revealed, it can be seen that both the product department and keyword baby clothes are used alongside each other in the full listing description.
Looking closely at this listing, it can bee seen that it has a great number of reviews rated four and a half star or more and only has the word baby clothes used once. This product has nothing to do with baby clothes, but is a universal product meaning it could be listed under multiple categories. This explains why it falls under the product category Baby which does appear unusual at first, but makes sense as the product description is read through by a user.
Users can also view product reviews of particular listings by clicking on reviews.
All the reviews of that particular product will appear and the user can browse through these to equip them with an understanding of how to improve on their listings.
To view similar products with rankings with the same keyword and department search, click on the overlapping window icon on the listing.
This will bring up these similar products of that specific listing. These products have similar purposes to the original product listing. Users also have the option to ExportToCsv for offline analyis and evaluation purposes.
Within time, the user will begin to realise how powerful this particular tool in Amz Peak is, and how it can be used to optimise their listing visibility and rankings.
This feature shows the users at a glance what is missing or defects outstanding for their product listings to be optimised.
The report will match a product listing to a Defect group and will make a Recommendation reason for the defect highlighted.
For instance, the specific defect group Missing Description and Bullets could have a corresponding recommended reason Product description is important for helping customers find your product. This will explain the reason behind a product listing appearing in a specific defect group.
A defect report can be generated by selecting the Generate Reports button.
Users are able to download a defect report for viewing in a spreadsheet, as a way of managing these defects offline.
The refresh button can be selected to ensure that the user has the latest reports generated by Amz Peak.
This feature is similar to the defect report category. Instead of highlighting suggestions for improvements in product listings, the quality report highlights missed sales opportunities that the user could have taken advantage of, if they had the right stock levels at the right time.
For example, thirty-one sale orders are lost because a user was out of stock for ten days.
Quality reports are designed to show you the maximum sales you can potentially make if you had a certain amount of stock available during a specific period.
Similar to the Defects reports category, the report has to first be generated by clicking on Generate report button. For the latest report, use the refresh button. To save reports offline,
click on download.