AMZ Peak Guide

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£14.99 per month/ £164.99 per year

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AMZ PEAK is designed to help you optimize your Amazon sales. The application offers a range of tools which offer advice to help you maximize the visibility of your listings.

Amazon is currently the world’s biggest online marketplace. There are over 40 million hits on their UK website alone daily. This tool will help you get the edge over such a competitive market help you to progress through the ranks and improve the performance of your Amazon listings.


The tools contained within AMZ Peak are:

  • Listing optimization
  • Price comparison
  • Identify bullet point defects and suggest updates
  • Identify the top selling products for a given category sell against duplicate entries
  • Locate information on specific items in the Amazon Catalogue
  • Identify similar items to a given entry to allow you to find and locate entries
  • Track all negative customer feedback reports for quick, effective customer service management
  • Identify low Amazon stock levels
  • Monitor Amazon sales reports from all sub-sources

The tools provided in AMZ Peak give you the ability to improve the performance of your listings greatly, when used correctly. As such, we will be discussing HOW you can use it, as well as what it can do.

AMZ Peak doesn’t just alert you to potential issues on your listings to ensure they have effective titles, competitive pricing, well used features (bullet points, etc), and compelling content to persuade people to buy from you. It also ties into the popular Linnworks software to help you to become successful in a shorter time span.

It offers best practice advice on the listing information and allows you to look up the products you don't sell yet, identify top sellers and even find duplicates to increase your sales by linking to them - and competitor's pricing, among other features. It can also be integrated with Linnworks, to help you to evaluate and update the information you store for your items, before listing them in Linnworks.

In addition, there are a range of reporting tools. The Channel Wise Selling Reports help you to track all your Amazon sales activities from all of your different sub-sources under one roof. The Low Stock Reports works in conjunction with the Quality Reports tool to help you to monitor stock levels in order to help you maximize sales opportunities and avoid overselling. Also, The Negative Review Reports shows all negative customer reviews and comments received to prevent any bad feedback go unnoticed and maximize your Amazon customer rating score and credibility.

We’ll start by discussing the features in AMZ Peak, and then move onto additional advice for the creation and optimization of your Amazon listings where issues are identified, and moving forward.

Linnworks

If you are using Linnworks, AMZ Peak can be integrated with it, allowing it access not just to Amazon, but to the information on all the Linnworks inventory items listed or mapped to Amazon listings with ASIN, SKU, title and price displayed. AMZ Peak is available from within Linnworks.Net, allowing you quick and easy access.

AMZ PEAK will analyse that data, helping you to identify any recommendations for improvement for each listing. It will display recommendations for improving the title, price, ranking, bullet points, product rating, images and much more, all based on data returned by Amazon itself. AMZ Peak also allows you to export your search results as a CSV file, to review outside of the application. Where you make adjustments to items in the Linnworks Catalog, don’t forget to apply the changes to the listing(s).

Product Listing

If you want to optimize a listing for a specific listing, maybe one that has experienced a drop in performance, AMZ Peak allows you to search for a product by simply typing the ASIN into the search box. It doesn’t matter how your item was listed, it will return information on the listing, including possible improvements. Don’t forget to select a marketplace when searching for an item!

There are two main ways users can view their listings.

One way for users to view their listings is on the Linnworks Catalog option. The different sections that can be seen here are Asin, Sku, Name, Sub source, Amz peak ratings, and View.

Asin stands for Amazon Standard Identification Number. This is the unique reference number given by Amazon for each product.

Sku stands for Stock Keeping Unit. This is a unique reference number generated by a business for internal purposes only.

Name would be the full product title given to a specific product.

Sub source is the Marketplace region and Company a product originates from

Amz peak ratings refers to the star rating given by Amazon’s standards of a quality product listing

Users can also view their listings in detail by clicking on the magnifying glass

This will show the user different areas of their product listing that need reviewing and how to fix them such as the Title used, as well as areas of the listing which have achieved these standards such as Total Images.

AMZ Peak assigns a rating to the identified item for its level of completion. Individual details are rated, and the red cross or green tick can be clicked on to evaluate that section further. Where the item is one you have listed, you can make and apply updates.

Another method is by selecting Asin Search. Here the Asin number is entered in the Asin field and then the user selects the find button.

You can search the Amazon Catalogue for information on items you may consider selling, using keywords, categories or other data. AMZ Peak will order the results by Amazon Seller Rating, and gives you access to information about the product’s listing, or you can search for specific items using keywords and categories, to lookup it’s ASIN.

If the Asin number is valid, the search should return with more detailed information about the product listing. The areas covered in this search include Points, On item, Recommended, and Review.

Points refer to a specific area of a Product listing such as Total Images.

On item refers to a product listing’s current quality or quantity in a specific area of a Product such as ‘five’ No of Bullet Points.

Recommended refers to the best quality or quantity required in a specific area of a product listing.

Review refers to whether a product listingpoint currently meets the quality or quantity recommendation in a particular area of a product listing.

For example, we can see above that this listing ‘Non Stick Electric Pancake Crepe Omelette Maker Frying Pan Machine’ has a one and a half star rating. It is currently thriving in customer reviews, but attention needs to be given to some other points including Fulfilled by Amazon.

If the Asin number entered is incorrect, you will get a pop-up alert message box.

The AMZ Peak application is designed to go one step further and enables you to download and export these key insights as a CSV file, so that you can use this data for offline analysis and evaluation purposes later.

Creating and improving your Amazon Listings

AMZ Peak can offer advice where it finds deficiencies, but we here at eBusiness Guru feel that such advice is best used in context. As such, we’ve put together some additional advice on the creation and optimization of Amazon listings, and what makes the difference between ‘good’ and ‘bad’ content. Please see below as we discuss the different parts of an Amazon listing, and what you can do to make YOUR listings outstanding.

Product information - Before the Title and Description!

First things first – When creating your Amazon listing, ensure that Amazon knows what you’re selling, so it can rank the listing well and people can find it.

Backend Keywords – Use the same words and phrases here you’re using in your Title, Bullet Points and Description – Consistency improves your search results and ranking.

Information Fields – There are a large number of fields that you can include information. Fill in all that are appropriate, to ensure you are included in the customer’s searches. If they specify a value in a field you didn’t complete, they won’t even SEE you. Fields include Ingredients, Subject Matter, Intended Use, Colours, Flavours and Dimensions.

Improving your Title

Titles in Amazon are the first thing a customer sees in a search. Therefore, you need to include the correct information (Keywords), and present it in a way that makes it attractive to customers, so that they will click on it and buy from you. Everything else starts here, so getting your Titles right is essential - Even if you only sell to, say 15% of the people that click on your listing, the more people clicking, the more sales. IF AMZ Peak raises concerns about your title, there could be a concern it’s too short, for example, and not making the most of the opportunity to sell your product to the customers who are searching.

A basic title may say, for example:

Bluetooth Headphones, lightweight, hands free, long battery life.

It’s functional, has some of the keywords you’re looking for, but it’s not compelling. Amazon allows up to 200 Characters in their title.

A better title might be:

Long Battery Life Bluetooth 4.0 EDR Stereo Headphones, hands free headset, slimline, 1 piece, Black, compatible with iPhone, compatible with Android Phones by Samsung, HTC, Sony and Huawei. 5 Star reviews, Top Seller.

This uses the 200 character limit, to include a larger number of keywords that may be used by prospective customers when searching:

  • Bluetooth 4.0
  • EDR
  • Long Battery Life
  • Stereo Headphones
  • Hands free headset
  • Slimline
  • 1 piece
  • Slimline
  • Black
  • Compatible with iPhone
  • Compatible with Android Phones
  • Samsung
  • HTC
  • Sony
  • Huawei
  • 5 Star Reviews
  • Top Seller

From the perspective of SEO (Search Engine Optimisation), a longer title isn’t a bad thing, as it allows you to include more information. It’s always worth monitoring the performance of your listings where using Long titles to ensure the click through rates remain constant or improve, otherwise you may need to re-examine the title and adjust the keywords used.

Images – Show your customer what they are buying

Amazon offers you the ability to use multiple images to show your products to your customers. Use high resolution, clear images, with clear views from multiple angles as well as detail shots – 6 of the available 9 slots would be a minimum (Front, back, left, right, top and bottom). Images are used as one of Amazon’s criteria when ranking your listing, and the higher the rank, the more likely customers will see the listing. Human beings react strongly to visual stimuli – Having a clear, detailed image in the search results alongside a well written title will help your listing rank well, and encourage customers to click on it -The first step to buying!

By High Definition, we’re talking 1,000 pixels on each side– This is the size that Amazon allows the zoom function for customers, so they can satisfy their curiosity there and then. At this size, make sure the images are clear, and attractive (Well lit, good colours) – Blurry images will put people off, and remember, if there is evidence of Photoshop being used… excessively, Amazon will be likely to remove the listing - They ask questions later!

Clear images help to convince the customer to click on the listing in the search results, and also helps to persuade the customer to stay on the listing, reading the bullet points and Description, and to buy!

Bullet Points – Keep the client’s attention after the click

Amazon allows up to 5 Bullet Points. These appear front and center on the product listing, and are a great tool to keep the customer’s attention on your product, so they’ll buy there and then, or move onto the product description to convince them to click. The Bullet Points are high profile headlines, and about the most prominent space other than the title which Amazon gives you to promote your product’s desirability. Always do your best to use all 5, as it’s valuable and free advertising space. AMZ Peak will warn you if it thinks you are under-utilising your Bullet Points, as they have such potential for drawing customers in and motivating them to buy.

People will tend to scan the Bullet points, so use capitals properly, to reassure the customer it’s been written with thought and consideration. Don’t be afraid to capitalise words for emphasis though, just not every word!

Don’t be afraid to use the last bullet point for something special to close the sale– Emphasise bulk discounts, or offer a promotion code from the seller promotion manager – Reward them for reading, and build a bond with the customer.

Use your keywords – Just as you used keywords and phrases in your listing title, try and use them in a natural way in your bullet points, this improves the search ranking further. By natural, we mean in a complete sentence, so it doesn’t read as being forced. This doubles as reassuring your customer they have come to the right listing for them, seeing phrases emphasising what they were looking for. In all areas of written work that reach customers, spending time to make your writing flow and appear natural while including important phrases will show you benefits by attracting and persuading customers to engage with you and your products.

Eg

  • LONG BATTERY LIFE – Using Bluetooth 4.0 EDR technology, these slimline, black headphones connect wirelessly and last all day on a single charge.
  • CONNECTS TO ALL COMPATIBLE DEVICES – iPhones, Android handsets from Samsung, Sony, HTC, Huawei and others are all compatible with this headset/headphones, connecting quickly and easily.
  • HANDS FREE HEADSET – Don’t just listen to your music, make and answer telephone and Skype calls with your phone in your pocket, and no wires in the way.
  • SLIMLINE – Lightweight and attractive, these black Bluetooth Headphones are easy to put away in your pocket when they aren’t being used, and can be charged with a standard micro USB charger.
  • Save 25% when bought with one of our armbands. These headphones are great for runners and joggers, so buy them with one of our armband range using code HEADARM25 to save even more on our existing great prices.

The Product Description – Persuading the customer that they have the right product

Having convinced the customer to click on your listing, the Product Description is used to convince them it’s the right product for them, and complete the sale. Make sure you’ve got as much relevant information as possible, to ensure people can find the item, and want to buy it once they have found it.

Pitch your product to the customer, answer all of their questions

Amazon expects full product information here, so look at using at least 1,000 characters – Emphasise the key features and benefits of your product, why it’s unique or different to the competition. Sell the product as the solution to the customer’s problem, creating a connection that will persuade them it’s the right solution for them. More information is better, as if they have to go to another browser or tab to look up information, then you may not get them to come back! Identify the top ten questions for the item, or for other similar items, and answer them in the description text. Make sure you get your work proofread – Small mistakes can break the flow of reading

Structure your text to control how it appears to the customer

You can use basic HTML tags in your Amazon description, such as Bold (), Italics () and Line Breaks (
). These help you to separate different parts of the description, and emphasise key points or terms. It also stops your description from becoming a big, intimidating block of text that may discourage the customer from reading it.

Keywords to improve the search rank of the listing

Keywords aren’t just for titles. Use all the keywords that make sense in the context of your content, to make it easier for customers to find your listing, and ensure that your text reads well, and flows naturally. Awkward use of keywords or phrases may give the customer a reason to look at other listings or sites without purchasing.

AMZ Peak can offer advice to boost your sales on in the following areas:

Title – Recommendation based on the number of characters used, keywords, etc.

Price – Compare your selling price to the item’s current lowest selling price on Amazon

Bullet Points – The number of bullet points on the listing, and the recommended minimum number for that category.

Images – The number of high and low resolution images used, and the total number of images

Top Selling

For specific categories, AMZ Peak can return the top selling items, allowing you to identify potential targets for stocking, or items that you may want to aggressively price to increase selling volumes.

When you launch it, you will be redirected to a screen to select an Amazon department such as All Departments or Amazon Video.

The user will either have the option to just search for a category, or combination of a category and a sub-category.

The top ten selling products will appear in your search results. The user will have the option to see a link highlighted in blue, to see the seller who owns the number one spot and their reviews for each ranking of that particular category. This is useful in learning how the leading seller has achieved this and understand what is involved in topping the charts, such as overall excellent feedback given in reviews. Users can exploit such insights to enhance their Amazon listings and rankings.

Similar actions apply when the user searches for both a product category and sub-category.

Users can also download this information for competitor data analysis purposes later for improvement.

Similar Search

You can search the Amazon Catalogue for information on items you may consider selling, using keywords, categories or other data. AMZ Peak will order the results by Amazon Seller Rating, and gives you access to information about the product’s listing, or you can search for specific items using keywords and categories, to lookup it’s ASIN.

If you want to ensure your items are listed to take advantage of all particular opportunities, knowing that some people will start a new listing for a product using different titles or keywords to the more prominent listing, AMZ Peak allows you to search for items that are similar using keywords.

The Similar search category works in a similar way to the Top Selling Items category. It can work like Google, where you type in a keyword and the most popular link associated with that keyword appears right at the top of the normal search results.

Once the user selects a keyword and how many listings they want to view, they must select the green find button to run the search results.

For instance, if the user selects the product category Baby, and selects the specific keyword clothes, the best items that contain this keyword will appear. The word will either be used in the product title or in the product description.

Users can click on seller on a particular product to reveal full product information about a specific product.

With this particular listing, users can see that the keyword clothes do not make an appearance in the title.

However, when the product description is revealed, it can be seen that both the product department and keyword baby clothes are used alongside each other in the full listing description.

Looking closely at this listing, it can bee seen that it has a great number of reviews rated four and a half star or more and only has the word baby clothes used once. This product has nothing to do with baby clothes, but is a universal product meaning it could be listed under multiple categories. This explains why it falls under the product category Baby which does appear unusual at first, but makes sense as the product description is read through by a user.

Users can also view product reviews of particular listings by clicking on reviews

All the reviews of that particular product will appear and the user can browse through these to equip them with an understanding of how to improve on their listings.

To view similar products with rankings with the same keyword and department search, click on the overlapping window icon on the listing.

This will bring up these similar products of that specific listing. These products have similar purposes to the original product listing. Users also have the option to ExportToCsv for offline analysis and evaluation purposes.

Within time, the user will begin to realise how powerful this particular tool in AMZ Peak is, and how it can be used to optimise their listing visibility and rankings.

AMZ Peak also offers the following information to assist you in evaluating the current performance of the listings before and after your changes.

Ratings – Evaluate the current ratings

Defect Attribute – Display defects, and which attributes are affected

Sales For The Last 30 Days – Number of sales for item in the last month

Product Category – Is a category allocated to the product listing?

Description – The number of characters in the description. Check if title is used in description, as this is recommended to improve the chance of a purchase.

Defect Reports

This feature shows the users at a glance what is missing or defects outstanding for their product listings to be optimised.

The report will match a product listing to a Defect group and will make a Recommendation reason for the defect highlighted.

For instance, the specific defect group Missing Description and Bullets could have a corresponding recommended reason Product description is important for helping customers find your product. This will explain the reason behind a product listing appearing in a specific defect group.

A defect report can be generated by selecting the Generate Reports button.

Users are able to download a defect report for viewing in a spreadsheet, as a way of managing these defects offline.

The refresh button can be selected to ensure that the user has the latest reports generated by AMZ Peak.

Quality Reporst

This feature is similar to the defect report category. Instead of highlighting suggestions for improvements in product listings, the quality report highlights missed sales opportunities that the user could have taken advantage of if they had the right stock levels at the right time.

For example, thirty-one sale orders are lost because a user was out of stock for ten days.

Quality reports are designed to show you the maximum sales you can potentially make if you had a certain amount of stock available during a specific period.

Similar to the Defects reports category, the report has to first be generated by clicking on Generate report button. For the latest report, use the refresh button. To save reports offline, click on download.

Low Stock Reports

This report covers products in your Amazon account in low stock levels. This is a follow up feature to the AMZ Peak’s Quality Report tool which highlights your missed sales opportunities due to no stock.

In this tool you will see information about the product’s SKU, ASIN, NAME, SUBSOURCE, MINIMUM LEVEL and STOCK VALUE.

The Generate Report option requests the latest information from Linnworks account.

This report can be filtered by SubSource. You can also search by SKU, Keyword, and Name.

Negative Review Reports

This report details the number of negative reviews you have in your Amazon account, with details.

The Generate Report option will request the latest information from Amazon. This report can be filtered by Sub Source. You can also search based on Subsource and Received Date.

Channel Wise Selling

This report shows your Amazon selling information per channel.

Use the Date Range Option to get the latest report from your Linnworks Account.

The report can be filtered by Subsource. You can also search on Subsource and Received Date.

The Refresh button will request the latest selling information to be downloaded.

Send Email

AMZ Peak will allow you to send emails regarding orders from a particular Subsource

Email Account Configuration

This is where you can setup different email accounts for use with each subsource.

The application will then use that server and address to send emails using the template specified for the selected Subsource.

The Test button means that you can ensure the information you have entered is correct once you have configured an email account.

Click the plus (+) symbol to add an email account.

Email Template Type Configuration

Email Templates can also be setup as a type of template, and types can be assigned to one or more countries. If you click on the pencil icon at the end of the row, you can define the number of days to wait before sending the email, and the number of days to wait before sending the email, and the number of days to wait in between sending repeat emails subsequently. Don’t forget to save any updates you make.

A search option for templates based on either country type or template type is available on the list screen.

Email Template

We can set up email body/ message to a relevant subsource.

The following options are available:

1. Selecting Subsource of email

2. Defining template type

3. Selecting template type

4. Subject text box

5. Tags for creating subject

6. Option for defining email body

7. Tags for adding Linnworks data into body

8. Body text area

The template configuration allows you to configure different email template contents for a given Linnworks Subsource.

Each template has a name to identify it. You can select the template, the type, the subject tag, the email subject, and body tags.

There are also a range of formatting controls to format the text using HTML, set text as links , etc.

Linnworks data fields available as tags:

1. Subsource

2. Customer Name

3. Order Number

4. Received date

5. Processed date

AMZ Peak Send Email Reports

This reports the number of emails sent the current day. You can also specify a date range and get the details of sent numbers for that period. You can also review emails that have not sent, including those that have returned errors.

Installing AMZ Peak

1.Once logged on to Linnworks.net, you must click on the settings icon. Once you bring up Settings, there should now be an option showing called Application Store.

2. When you click on the Application store option, a whole variety of applications should be available for you to download including Amz Peak.

3. The option to install Amz peak will appear.

4. You will now see the Amz peak logo appear on the Linnworks sidebar. However, to complete the installation process, click the generate token button.

5. Linnworks credentials would have to be entered at this stage to complete the process. Continue by entering your Linnworks account Email and Password.

6. The install button will go green enabling you to install Amz Peak

7. This pop up box confirms that the AMZ Peak application has successfully installed on Linnworks.net

8. Amz Peak will have successfully been installed on Linnworks dashboard n. It will be located on the Linnworks.net dock on the left as shown below.

9. Finally close any Amz peak tabs running and press F5 to refresh your Linnworks.net account. You will now be ready to use the application.

Getting Started

Connecting your Amazon account with Amz Peak couldn’t be easier!

1.Select your Amazon marketplace such as amazon.ca (Canada)

2.The access key ID and Secret Key is generated by clicking on the link highlighted in blue in the top box

3.When you follow the link, you will be redirected to the Amazon Seller Central portal. Sign in with your Amazon account and then you will be able to generate a token to enter back into the Access key and Secret Key fields.

4.Enter in your Amazon Seller ID to complete the configuration. Click Test Connection to check that the configuration is set up properly.

5.To add an additional Amazon Marketplace, click on the plus symbol.

Another box will appear below afterwards.

6.If you needed to make changes to a configuration, click edit on the screen.

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