Why Affiliate Marketing
When advertising to attract new customers, the important thing is trust. If customers feel you are trustworthy, they will do business with you. Affiliate marketing promotes your services and products via a dedicated company. You compensate the Affiliate for advertising you, and they in turn provide assurance to the customer that you can be trusted by them.
- Affiliate marketing is a growth area – Almost ¼ of affiliate marketing partners have only been taking part since 2014
- When selecting Affiliate partners, fewer than 20% of businesses are concerned about the platform they use, and ensuring their product or service is relevant to the affiliate’s customer base. Have you considered this?
- 33% of affiliate marketing visitors fall between 35 and 44. A further 32% are between 25 and 34. Are you working with affiliate partners whose visitors match your target market? This is a major ingredient in increasing your returns.