Android devices make up approximately 67% of the mobile phone/device market, making them an obvious target for development. Android users are more likely to see, and use free apps, like most promotional applications, while iOS customers have a preference for paid apps.
- With more than 1.6 million apps, the Play Store has a wide range of different apps, but a lot of duplicate and copy cats.
- While Apps and Updates on iOS must be approved before release, Google’s Play App Store places no such limit on releases and updates, making it easier to address issues or add new features quickly
- Android is based upon Linux, the Open Source operating system that also runs on PCs and servers, making it robust, reliable and versatile. Apps are written in the free Java programming language.