Why Google Shopping
Google Shopping is a way for your business to feature information about your products in Google’s search results page directly, as well as on the Google Shopping main page. Using the search engine, Google looks up the most appropriate results from the products supplied by different vendors.
- Take advantage of the ubiquitous nature of Google’s search to put your products in front of people before they click a website, eBay or Amazon
- Google’s search algorithm rewards responsible sellers, increasing the ranking in the search results of well-built listings, whether in normal Google searches, or on the Google Shopping page itself
- Coordinate Google Shopping with other advertising and optimisation, allowing the results of these methods to compliment each other