Why Rakuten Store Design
Rakuten's UK marketplace is centered on offering sellers a place to build an online store under their brand, with access to promotional options and loyalty points. The front page promotes individual stores and offers to help you capture customers before they even use the search bar!
- Unlike Amazon, Rakuten don't sell anything, they focus on promoting their sellers, helping you to get ahead
- Rakuten UK has been online since March 2015
- Rakuten differentiate themselves from their competitors by promoting their sellers through social media, email marketing, and opportunities to launch and promote promotions
- Rakuten offer a global loyalty points scheme across the site (Superpoints) to encourage repeat custom and impulse purchasing to help increase your sales.