Why Social Media Marketing
Today Social Media isn’t just for keeping up with family and friends, it also gives businesses access to billions of potential leads in a variety of situations and locations.
- In 2013 there were 3.2 billion Social Media accounts. This is expected to rise past 4.8 billion accounts by 2017
- With such a rapidly growing market, it’s essential to be careful how you target your advertising. With so much data available to use in selecting targets, you should always strive to focus on the leads most likely to turn into sales.
- Target new leads with existing criteria to get steady growth, or respond to new online trends to promote your products in entirely new groups quickly