Marketplace Strategy Europe: Spotlight on Coolshop

If you’re thinking about your eCommerce marketplace strategy beyond eBay and Amazon and how you might expand your marketplace business, hopefully you’ll find our ‘Spotlight on…’ series useful. We’re starting with Europe and Scandinavia, for no other reason than they’re close to home. Next in our series: Coolshop.


Where did Coolshop start?

Coolshop was established in 2003 with the aim of making selling video games cheaper and easier, with an approach to improve on the high street store experience, and offering a more immersive shopping experience for customers. Since then, Coolshop has grown to encompass a huge range of product categories with a marketplace that many customers in northern Europe and Scandinavia trust.

Why do customers like Coolshop?

We love the Coolshop ‘Magic Five Points’ philosophy: to be best on price, service, information, security and selection, and we believe it will resonate with many of our sellers too. But clearly, it’s working for customers too – the Coolshop Magic Five Points has led to almost 70,000 verified reviews on Trustpilot, achieving an Excellent rating.

We’ll let you check their feedback for yourself, because it really does show why customers love Coolshop, but many reasons we see for five-star feedback mention excellent delivery times, great prices and great communication – all of which reflect Coolshop’s commitment to their Magic Five Points.

Who are Coolshop customers?

Coolshop’s fantastic customer service has led to over 2.2 million customers using Coolshop regularly, and there’s around 7 million unique visitors to Coolshop every year, with more than 270,000 customers subscribing to their newsletter.

Coolshop operate across most of northern Europe and Scandinavia, with specific sites for the UK, Germany, Sweden, Norway, Finland, Denmark and the Netherlands.

What product categories are on Coolshop?

While Coolshop started with computer games, and while computer games, PCs and peripherals are still categories, Coolshop categories today include toys, electronics, home & kitchen, gardening, clothing, beauty products, fan merchandise, tools and musical instruments.

What do Coolshop offer sellers?

With over 15 years of experience in eCommerce, Coolshop’s outstanding support extends to supporting their marketplace sellers too.

  • Coolshop provide you with a dedicated account manager and professional assistance in marketing and improving your market position
  • Coolshop’s position and reputation as one of the leading brand in Nordic eCommerce means you’re able to quickly build your business in northern Europe and Scandinavia
  • Coolshop’s marketplace is intuitively organised, making it easy for customers to find products, meaning your target customers are more likely to find and purchase your products
  • Coolshop has some of the lowest commission rates for marketplace sellers and no start-up feesCS (Coolshop)

Can I add Coolshop to my Linnworks setup? 

Linnworks customers can manage their Coolshop orders, inventory and price updates in Linnworks conveniently alongside other Linnworks sales channels.

Our Coolshop integration for Linnworks is easy to add and takes just a few minutes. Simply add the Coolshop integration for Linnworks to your Linnworks setup from the Linnworks Channel Integrations in the Linnworks App Store.

More information about selling on Coolshop is here, and information about our Linnworks integration is here. You can also contact Mathias at Coolshop. We’re here to talk to if you’d like to discuss whether selling on Coolshop is right for your business or you’d like us to add the Coolshop Linnworks integration for you.

Of course, if you want to chat about any other aspect of your eCommerce business or Linnworks, you’re always welcome to get in touch.

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