The Facebook audience is getting more and more crowded as its user base continues to grow. This is great news if Facebook Ads are being used because this means more people that can be targeted.
However, the bad thing is that the Facebook Algorithm is constantly transforming, and so social media marketers now have to almost work twice as hard to get their voice heard. It’s important to understand the most fundamental tactics for connecting with your target audience to get campaigns off the mark.
Has Facebook advertising ever come to mind? We seem to be quizzed by every client we talk to at the moment. Facebook advertising is now one of the most cost-effective ways to reach an audience online. Your customers are on Facebook.
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Here are some Facebook marketing do’s and don’ts to ensure that some momentum is built on the platform.