[dropcap]P[/dropcap]PC i.e. Pay per click is also known as cost per click. It is essentially an internet advertising model that is used to direct maximum traffic to the websites. These websites are those in which the advertisers pay a publisher when a particular ad clicked. In simple terms, it can be defined as the amount that is spent to get a particular advertisement clicked. With the growing number of search engines, advertisers are typically bidding on the keyword phrases that are relevant to a target market. These content sites commonly charge a fixed price instead of using a bidding system.
When to use this service?
Search engine advertising can be described as the most popular form of PPC. It allows an advertiser to for ad placements in the links that are sponsored by search engines. This is done on a keyword and is related to various types of business offerings. For instance, if a user bids on a keyword that is ‘PPC software’, an ad might show up in a very tight spot on the page of Google results. This is when PPC services come into action.
Basically, PPC services can be used when you want to get or drive visitors to your websites. However, sometimes its result can be highly risky, if there is poor management you will have to spend a fortune and then end up with nothing to show.
Why is PPC good?
It is good because it can generate an exceptional amount of traffic in a right and an appropriate manner. It is simple, and you can spend enough and get top placement. All potential customers will only see you first. If a person is searching for the key phrases on which you have bid, and if you have placed a very well written ad, you will be able to get the clicks the moment an ad has been activated.
Hence, it has been described as fast and swift in the recent times. There are also a few systems like Google Ad words in which you can generate a targeted traffic within a few minutes of opening an account. This form of advertising is also nimble at times. Here the natural search engine marketing and other forms of advertising can lag for months or weeks, and this can result in a change of audience behavior. However, you can adjust most of the PPC campaigns in days or hours.